Match List – I with List – II: List – I (Book) List – II (Author) (a) Crystallising Public Opinion 1. Sandra Oliver (b) The Power of Corporate Communication 2. Edward L. Bernays (c) Effective public relations 3. Scott M. Cutlip (d) Public Relations Strategy 4. Paul A. Argenti Codes: (a) (b) (c) (d) (A) 4 […]
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Match List – I with List – II: List – I (Author) List – II (Concept) (a) W.W. Rosto 1. Entropy (b) Shannon & Weaver 2. Evolutionary Perspective (c) Marshal McLuhan 3. Growth theory (d) Herbert Spencer 4. Medium is the message Codes: (a) (b) (c) (d) (A) 3 1 4 2 (B) 1 4
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Match List – I with List – II: List – I (Name) List – II (Area) (a) Volney B. Palmer 1. New Journalism (b) Tim Berners Lee 2. Advertising (c) Joseph Pulitzer 3. Web (d) D. W. Griffith 4. Film Codes: (a) (b) (c) (d) (A) 2 3 1 4 (B) 3 2 1 4 (C)
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Identify the correct sequence of sales steps a PR person should know. (A) Creation of confidence, Interest, attention, selling the product (B) Selling the product, attention, interest, creation of confidence (C) Attention, selling the product, interest, creation of confidence (D) Attention, Interest, creation of confidence, selling the product Correct Ans: (D) Explanation: PR professionals must
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Identify the correct sequence of chronological order of the following newspapers that were launched during freedom movement: (A) Bombay Herald, Madras Courier, Madras Gazette, Asiatic Mirror (B) Asiatic Mirror, Bombay Herald, Madras Courier, Madras Gazette (C) Madras Courier, Bombay Herald, Asiatic Mirror, Madras Gazette (D) Madras Gazette, Madras Courier, Bombay Herald, Asiatic Mirror Correct Ans:
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Identify the correct sequence of the following statutes: (A) The Press and Registration of Books Act, the Indian Telegraph Act, the Indian Penal Code, the Indian Post Office Act. (B) The Indian Post Office Act, the Indian Telegraph Act, the Press and Registration of Books Act, the Indian Penal Code (C) The Indian Telegraph Act,
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The correct sequence in the communication process is (A) Selection, attention, perception, retention (B) Attention, selection, retention, perception (C) Selection, retention, perception, attention (D) Perception, attention, selection, retention Correct Ans: (D) Explanation: The communication process moves through four essential stages that ensure a message reaches and influences the audience. These stages follow a logical sequence:
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Identify the correct sequence of marketing approach in relation to advertising and public relations. (A) Product knowledge, prospecting, approach decision, establishing needs (B) Establishing needs, product knowledge, approach decision, prospecting (C) Prospecting, establishing needs, approach decision, product knowledge. (D) Approach decision, prospecting, product knowledge, establishing needs. Correct Ans: (A) Explanation: A structured marketing approach ensures
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