Match List – I with List – II:
| List – I (Author) | List – II (Concept) |
| (a) W.W. Rosto | 1. Entropy |
| (b) Shannon & Weaver | 2. Evolutionary Perspective |
| (c) Marshal McLuhan | 3. Growth theory |
| (d) Herbert Spencer | 4. Medium is the message |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | 3 | 1 | 4 | 2 |
| (B) | 1 | 4 | 2 | 3 |
| (C) | 2 | 3 | 1 | 4 |
| (D) | 2 | 3 | 4 | 1 |
Correct Ans: (A)
Explanation:
Several scholars have introduced transformative ideas in communication, media, and social sciences. Their theories continue to shape academic discussions and professional applications. Therefore, understanding their contributions is crucial.
- W.W. Rostow – Growth Theory (3)
Rostow developed the Stages of Economic Growth model, which explains how societies progress through different stages of economic development. His work highlights the importance of investment, technological advancement, and industrialization. As a result, his theory became a foundation for understanding economic modernization. - Shannon & Weaver – Entropy (1)
Shannon and Weaver introduced the mathematical model of communication, which explains how information is transmitted and affected by noise (entropy). Their model highlights the role of encoding, decoding, and signal clarity in effective communication. Consequently, their work remains one of the most influential communication models. - Marshall McLuhan – Medium is the Message (4)
McLuhan proposed that the nature of a medium influences society more than the content it delivers. His famous phrase, “The medium is the message,” suggests that different forms of media—such as print, television, and digital platforms—reshape human perception and culture. As a result, his insights remain relevant in today’s digital age. - Herbert Spencer – Evolutionary Perspective (2)
Spencer applied Darwinian principles to social evolution, arguing that societies develop and adapt over time. His evolutionary perspective influenced fields such as sociology, communication, and media studies. Moreover, his ideas continue to impact discussions on technological and social change.
Thus, the correct match is (A) W.W. Rostow – Growth Theory (3), Shannon & Weaver – Entropy (1), Marshall McLuhan – Medium is the Message (4), and Herbert Spencer – Evolutionary Perspective (2). These scholars have significantly contributed to understanding media, communication, and social progress.
