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In reception analysis, findings are not easily:  

Leave a Comment / June 2006 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

In reception analysis, findings are not easily:   (A) replicable (B) convertible (C) differentiable (D) identifiable Correct Ans: (A) Explanation: In reception analysis, findings are not easily replicable. Analysis studies how audiences interpret media messages, focusing on individual and group responses to content. The subjective nature of interpretation makes it difficult to repeat the findings in […]

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The percentage-of-sales’ approach to advertising budgets:

Leave a Comment / Advertising and Marketing Communication, June 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The percentage-of-sales’ approach to advertising budgets ties budgeting to:  (A) last year’s sales  (B) anticipated sales of the year  (C) next year’s forecast sales  (D) Competitors’ sales Correct Ans: (C) Explanation: The percentage-of-sales approach to setting advertising budgets ties budgeting to next year’s forecast sales. In this approach, businesses allocate a fixed percentage of their

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The mediaperson who has written the book ‘The Island of Blood’ is: 

Leave a Comment / June 2006 (II), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper II) /

The mediaperson who has written the book ‘ The Island of Blood’ is:  (A) Barkha Dutt  (B) Malini Parthasarathy  (C) Kalpana Sharma  (D) Anita Pratap Correct Ans: (D) Explanation: Anita Pratap wrote the book “The Island of Blood”, which details the civil unrest and violence in Sri Lanka during the 1980s. The book draws from

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Which day is celebrated as the Press Freedom Day?

Leave a Comment / Journalism, June 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Which day is celebrated as the Press Freedom day? (A) May 3 (B) September 22 (C) June 1 (D) August 9 Correct Ans: (A) Explanation: May 3 celebrates the importance of a free press and its role in society. The United Nations declared this day in 1993, following UNESCO’s recommendation. It highlights how a free

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The Samchar Darpan was a publication of: 

Leave a Comment / June 2006 (II), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper II) /

The Samchar Darpan was a publication of:  (A) the Basel mission  (B) the Wesleyan mission  (C) the Danish mission  (D) the Scottish mission Correct Ans: (A) Explanation: The Samchar Darpan was a publication of the Basel Mission. Established in 1818 by German missionaries, the Basel Mission aimed to promote education and spread Christianity in India.

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In communication, dispersal and fragmentation of society:

Leave a Comment / Communication, June 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

In communication, dispersal and fragmentation of society is considered a (A) side effect  (B) centrifugal effect  (C) centripetal effect  (D) direct effect Correct Ans: (B) Explanation: In communication, we consider the dispersal and fragmentation of society as a centrifugal effect. Centrifugal forces push things away from a central point. Applied to communication, these forces describe

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The developmental model proposed by Nair and White is: 

Leave a Comment / June 2006 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The developmental model proposed by Nair and White is:  (A) knowledge sharing  (B) training and visit  (C) another development  (D) conscientization Correct Ans: (A) Explanation: Nair and White proposed the developmental model of knowledge sharing. They emphasized the role of participatory communication in development, advocating for a two-way flow of information. Their model encouraged the

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Karl Deutsch is associated with the concept of: 

Leave a Comment / June 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Karl Deutsch is associated with the concept of:  (A) empathy  (B) social mobilisation  (C) protestant ethics  (D) n.Ach Correct Ans: (B) Explanation: Karl Deutsch is associated with the concept of social mobilization. He explained how societies modernize and transform through the movement of people, ideas, and resources. Deutsch emphasized that social mobilization occurs when traditional

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