Assertion (A): Research in media history in India is imprecise and shabby. Reason (R): Because Indians depend too much on oral history. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D) (A) is false, […]
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Assertion (A): The Right to Information has made the Indian democracy vibrant. Reason (R): Transparency is the key to the success of any democracy. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D) (A)
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Assertion (A): Mass media create hazy pictures of events in the head, and prompt expectations. Reason (R): In one way or the other, mass media act as agents of consonance. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true,
How Mass Media Influence Perceptions and Shape Expectations Read More »
Assertion (A): The dominating trend in the contemporary media is that the brand manager decides what should appear and how, instead of professional in the media. Reason (R): This reflects the global trend in media management. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the
The Role of Brand Managers in Contemporary Media Read More »
Assertion (A): New technology is the only driving force behind the media boom in India. Reason (R): Media contents are produced to meet the market – imputed needs. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R)
Technology and Market Demand Drive India’s Media Boom Read More »
Assertion (A): Normally the relationship between an independent variable and a dependent variable is considered linear. Reason (R): The dependent variable impacts the independent variable to produce infinite results. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but
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Assertion (A): In print media, round – up leads have become popular these days. Reason (R): The reader wants encapsuled text for a quick glance. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D)
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In broadcast language, verbs are:Â (A) short and active (B) long and passive (C) long and active (D) short and passive Correct Ans: (A) Explanation:In broadcast language, professionals prioritize using verbs that are short and active. This practice ensures clarity, conciseness, and engagement, making the message easy for the audience to understand. Active verbs directly
In broadcast language, verbs are: Read More »
