Assertion (A): New technology is the only driving force behind the media boom in India.

Reason (R): Media contents are produced to meet the market – imputed needs.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation.

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

Correct Ans: (A)

Explanation:
The correct answer is (A): Both (A) and (R) are true.

Assertion (A): New technology drives the media boom in India. Advancements in digital platforms, high-speed internet, and mobile communication transform how people create, distribute, and consume media. These developments make media more accessible and expand its reach significantly.

Reason (R): Media creators produce content to meet the market-imputed needs of audiences. They analyze market demands, audience preferences, and trends to deliver engaging and relevant content. This strategy ensures profitability and helps media organizations thrive in a competitive industry.

Connection Between A and R: New technology fuels the media boom, but content tailored to market needs sustains it. Technological innovations enable more platforms, while audience-driven content ensures the platforms remain relevant and popular. This alignment makes both statements true.