In broadcast language, verbs are: 

(A) short and active

(B) long and passive

(C) long and active

(D) short and passive

Correct Ans: (A)

Explanation:
In broadcast language, professionals prioritize using verbs that are short and active. This practice ensures clarity, conciseness, and engagement, making the message easy for the audience to understand. Active verbs directly communicate the action, which helps to maintain the immediacy and impact of the message.

For instance, instead of saying, “The meeting will be conducted by the mayor,” broadcasters prefer, “The mayor will lead the meeting.” This structure makes the message more direct and compelling.

Additionally, short verbs contribute to the rhythm and flow of broadcast scripts. Broadcasters need to convey information quickly without overloading the audience with complex language. Short, active verbs enhance comprehension and keep the audience’s attention focused.

In conclusion, using short and active verbs is a fundamental principle in broadcast language. It ensures that the message is precise, engaging, and easy to follow, which is crucial for effective communication in the fast-paced world of broadcasting.