Denotative meaning is the common dictionary meaning whereas connotative meaning refers to: (A) Concealed meaning (B) Adverse meaning (C) Emotional meaning (D) Semantic Correct Ans: (D) Explanation: Denotative and connotative meanings are crucial concepts in understanding language and communication. Denotative meaning refers to the literal, direct definition of a word, which is generally found in […]
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A theory that suggests that the impact of two or more media is stronger than using either medium alone is called:Â (A) Media message effect (B) Media usage effect (C) Media survey effect (D) Media multiplier effect Correct Ans: (D) Explanation: The Media Multiplier Effect suggests that the combined impact of two or more media
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One of seven major types of appeals in most of the advertisements is:Â (A) Environment (B) Fear (C) Irrationality (D) Submissiveness Correct Ans: (B) Explanation: Fear plays a significant role in advertising. Advertisers use it as an emotional appeal to motivate consumers to take action. For example, a commercial might show a scenario where a
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The modern busy consumer lifestyle results in: (A) Positioning (B) Cocooning (C) Cognition (D) Hyperbole Correct Ans: (B) Explanation: Cocooning refers to a shift in consumer behavior, where people, in response to the demands of modern life, prefer spending time at home rather than engaging in outside activities. In today’s fast-paced world, people seek comfort
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Transformational advertising influences: (A) Feelings (B) Perceptions (C) Learning process (D) Attitudes Correct Ans: (D) Explanation: Transformational advertising refers to marketing strategies that aim to change or influence the attitudes and perceptions of consumers by creating emotional connections. These advertisements go beyond simply informing consumers about a product or service. Instead, they seek to evoke
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A set of characteristics that make a brand unique in the market place: (A) Segmentation (B) Imaging (C) Brand equity (D) Stereotyping Correct Ans: (A) Explanation: Segmentation is crucial in marketing. It helps companies divide the market into smaller, manageable groups based on various factors like demographics, location, and consumer behavior. By segmenting the market,
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The wire-based international news agencies were the first significant form of: (A) Continental media (B) Regional media (C) Global media (D) Sub-regional media Correct Ans: (C) Explanation: Wire-based international news agencies were the pioneers of global media, revolutionizing the way news spread across the world. Before their emergence, news was confined to local and national
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Demographics refer to the examination of the characteristics of the audience such as: (A) Attitudes (B) Opinions (C) Social and economic (D) Feelings Correct Ans: (C) Explanation: Demographics refer to the study of the social and economic characteristics of a population. It primarily includes factors like age, gender, income, education, occupation, and geographical location. By
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