Which of the following is a major cause for digital divide? (A) High speed networks (B) Biometric data storage (C) Illiteracy (D) Computer games Correct Ans: (C) Explanation: The digital divide refers to the gap between individuals or communities with access to digital technology and those without it. Among the various causes, illiteracy stands out […]
Which of the following is a major cause for digital divide? Read More »
Which of the following is an exception provided under the Copyright Act of India? (A) For academic research (B) For commercial production (C) For profit through sales (D) For performance before paid audience Correct Ans: (A) Explanation: The Copyright Act of India provides certain exceptions to ensure a balance between the rights of creators and
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PR-mix is a blend of (A) population mix (B) promotion mix (C) propaganda mix (D) external media mix Correct Ans: (B) Explanation: PR-Mix refers to a blend of promotional strategies used in public relations to effectively communicate with target audiences. It integrates various tools like media relations, events, sponsorships, and digital marketing to shape public
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Presentation of a POP advertisement is known as (A) layout (B) dummy (C) thumbnail (D) display stand Correct Ans: (D) Explanation: The presentation of a Point of Purchase (POP) advertisement is referred to as a display stand. These stands serve as eye-catching promotional tools strategically placed in retail spaces to grab consumer attention. Marketers use
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The Gestalt theory in advertising signifies (A) straight forwardness (B) totality (C) openness (D) compactness Correct Ans: (B) Explanation: Gestalt theory in advertising highlights the importance of totality in visual and message design. Instead of focusing on individual elements, advertisers apply Gestalt principles to create cohesive and meaningful brand experiences. This theory suggests that viewers
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The concept of monochromic behaviour is related to (A) advertising (B) public relations (C) television (D) internet Correct Ans: (A) Explanation: Monochromic behavior refers to a structured and time-oriented approach where individuals focus on one task at a time. In advertising, this concept plays a crucial role in shaping consumer engagement and media consumption patterns.
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Photomatic means a series of (A) photographs presented with a sound track. (B) storyboard drawings. (C) visuals in a video format. (D) drawings replaced by a series of still photographs. Correct Ans: (D) Explanation: Photomatic refers to a series of still photographs used in place of drawings to create a visual sequence for storytelling. This
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Ambient light is a (A) natural light available to shoot (B) dim-night light available to shoot (C) back light placed behind the object (D) background light Correct Ans: (A) Explanation: Ambient light refers to the natural light available for a shoot, either outdoors from the sun or indoors from existing light sources. Unlike artificial lighting
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