Presentation of a POP advertisement is known as
(A) layout
(B) dummy
(C) thumbnail
(D) display stand
Correct Ans: (D)
Explanation:
The presentation of a Point of Purchase (POP) advertisement is referred to as a display stand. These stands serve as eye-catching promotional tools strategically placed in retail spaces to grab consumer attention.
Marketers use display stands to showcase products, discounts, and brand messages effectively. Unlike traditional advertisements, POP displays influence impulse buying decisions by positioning products near checkout counters or high-traffic areas.
Additionally, design and placement play a crucial role. A well-structured display stand incorporates vibrant colors, engaging visuals, and clear messaging to enhance visibility. Retailers often use them for seasonal promotions, product launches, or special offers.
In conclusion, display stands serve as a vital tool in in-store marketing, ensuring that brands connect with consumers at the moment of purchase.
