Assertion (A): Indian journalism is fast moving towards tabloidisation like its western counterparts. Reason (R): Because there is no law of privacy in India to prevent its invasion. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) […]
Tabloidisation in Indian Journalism: Myth or Reality? Read More »
Assertion (A): The convergence model of communication removed biases of non-linear models of communication. Reason (R): Because the convergence model was derived from the basic concepts of information theory, cybernetics and general systems theory. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation.
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‘Multiplicity in one world’ is the concept advocated by (A) Jan Servaes (B) Bella Mody (C) J.L. Woods (D) Diaz-Bordenave Correct Ans: (A) Explanation: Jan Servaes advocated the concept of ‘Multiplicity in One World’, which promotes diverse communication approaches tailored to different social, cultural, and economic contexts. Unlike dominant Western models, his theory suggests that
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Who among the following theorists was the first to identify women as primary agents of social change? (A) David McLellend (B) Everett Rogers (C) Everett Hagen (D) Talcot Parsons Correct Ans: (C) Explanation: Everett Hagen was the first theorist to identify women as primary agents of social change. He argued that women play a crucial
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Which of the following is from the critical school of thought? (A) Diffusion of innovations (B) Cultivation analysis (C) Cultural imperialism (D) Uses and gratifications Correct Ans: (C) Explanation: Cultural imperialism belongs to the critical school of thought, which examines power structures in media and society. This theory argues that dominant nations influence and control
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The offset printing plate is made of (A) Aluminium (B) Copper (C) Rubber (D) Steel Correct Ans: (A) Explanation: Offset printing, a widely used technique in the printing industry, relies on aluminium plates for image transfer. Printers prefer aluminium because it is lightweight, corrosion-resistant, and highly durable. Additionally, it offers sharp image reproduction, making it
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Fulcrum is the optic centre for designing a newspaper’s (A) front page (B) editorial page (C) sports page (D) inside pages Correct Ans: (B) Explanation: In newspaper design, the fulcrum acts as the optic center of the editorial page, ensuring visual balance and structural harmony. It helps in organizing text, images, and white space, making
Fulcrum is the optic centre for designing a newspaper’s Read More »
Under the functionalist paradigm, the news function is denoted as (A) correlation (B) mobilisation (C) propaganda (D) surveillance Correct Ans: (A) Explanation: In the functionalist paradigm, media plays a crucial role in maintaining social stability by fulfilling specific functions. Among these, correlation is essential, as it helps societies interpret, analyze, and respond to events. The
Under the functionalist paradigm, the news function is denoted as Read More »
