Assertion (A): The convergence model of communication removed biases of non-linear models of communication.
Reason (R): Because the convergence model was derived from the basic concepts of information theory, cybernetics and general systems theory.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation.
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Correct Ans: (A)
Explanation:
The Convergence Model of Communication eliminates the limitations of traditional linear models by emphasizing interaction, feedback, and shared understanding. Unlike linear transmission models, which promote a one-way flow of information, this model encourages both the sender and receiver to actively shape the message.
Experts developed this model by drawing from information theory, cybernetics, and general systems theory. These disciplines introduce systematic feedback loops, continuous exchange, and adaptation, making communication more dynamic and inclusive. Since participants co-create meaning through interaction, this model removes earlier biases that portrayed communication as a sender-dominated process.
Communication professionals frequently apply the convergence model in digital media, mass communication, and participatory governance. This approach enhances engagement by allowing users to interact, exchange ideas, and refine messages. Therefore, both the assertion and the reason are true, and the reason correctly explains the assertion.
