What is a Spinoff? (A) Is the second part of a film made earlier? (B) Is a new TV serial created by taking elements from an earlier serial? (C) Is the depiction of a serial murder that happened earlier? (D) Is a merger of two earlier films? Correct Ans: (B) Explanation: A spinoff is a […]
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When the frames of a TV commercial are shown to a select group of samples to get their opinion, it is called (A) An Attitude test (B) A Starch test (C) A Bruzzone test (D) A Persuasion test Correct Ans: (C) Explanation: The Bruzzone test is a method used in advertising to evaluate TV commercials.
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The reference code often used for television recordings is known (A) real time (B) Clock time (C) Virtual time (D) Clear time Correct Ans: (B) Explanation: The reference code used for television recordings is known as clock time. It ensures precise synchronization of broadcasts, recordings, and live transmissions. This system helps media professionals maintain consistency
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A sentence used in communication is a _______ of words. (A) paradigm (B) syntagm (C) Consequence (D) Movement Correct Ans: (B) Explanation: A sentence used in communication is a syntagm. It follows a structured sequence of words to create meaning. Every sentence depends on the correct arrangement of words. Without this order, communication would become
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The mathematical centre is not the optic centre when we design the front page of a (A) Standard daily newspaper (B) Leaflet (C) Brochure (D) Booklet Correct Ans: (A) Explanation: When designing the front page of a standard daily newspaper, the mathematical center does not align with the optical center. Designers place key elements based
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The closed systems approach is reflected in ______ public relations. (A) Proactive (B) Reactive (C) Reflective (D) Selective Correct Ans: (B) Explanation: The closed systems approach is reflected in reactive public relations. This method focuses on responding to external events rather than planning ahead. Organizations using this approach do not adapt easily to change. Instead,
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Discourse analysis considers all human communication as a (A) Content (B) Starting point (C) Narrative (D) Contemplation Correct Ans: (C) Explanation: Discourse analysis considers all human communication as a narrative. It focuses on how language creates meaning in different contexts. Moreover, it goes beyond just words, examining tone, structure, and symbols. Therefore, researchers analyze texts,
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The snowball sampling method is useful when the universe is small and (A) Scattered (B) Specific (C) general (D) Concentrated Correct Ans: (B) Explanation: Snowball sampling is a non-probability sampling method that helps researchers access hard-to-reach or specific populations. This method is particularly useful when the universe is small and direct access to respondents is
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