Discourse analysis considers all human communication as a
(A) Content
(B) Starting point
(C) Narrative
(D) Contemplation
Correct Ans: (C)
Explanation:
Discourse analysis considers all human communication as a narrative. It focuses on how language creates meaning in different contexts. Moreover, it goes beyond just words, examining tone, structure, and symbols. Therefore, researchers analyze texts, conversations, and media to understand how they shape reality.
Furthermore, narratives play a crucial role in influencing society. Every form of communication, whether in media, politics, or daily life, follows a structured pattern. In fact, people use stories to express emotions, beliefs, and power. Consequently, discourse analysis helps uncover these hidden messages.
In media studies, this method becomes even more significant. It not only reveals biases in news reporting but also highlights manipulation in advertisements and social media. For instance, political speeches rely on narratives to persuade audiences. Likewise, advertisers craft emotional stories to connect with consumers. Even films and TV shows use structured storytelling to shape viewers’ perceptions.
Additionally, discourse analysis examines power relations. It uncovers how dominant narratives control public opinion. Institutions, governments, and media organizations deliberately use language to maintain authority. As a result, this technique helps researchers challenge misleading information and propaganda.
Overall, discourse analysis provides valuable insights into human communication. It clearly highlights how narratives shape society and influence perception. By carefully analyzing language patterns, people can better understand media, culture, and social interactions.
