The closed systems approach is reflected in ______ public relations.
(A) Proactive
(B) Reactive
(C) Reflective
(D) Selective
Correct Ans: (B)
Explanation:
The closed systems approach is reflected in reactive public relations. This method focuses on responding to external events rather than planning ahead. Organizations using this approach do not adapt easily to change. Instead, they react only when necessary.
Moreover, reactive public relations typically come into play during crises. Companies using this approach wait for problems to arise before taking action. For instance, if negative publicity spreads, they issue statements to control the damage. However, they rarely take preventive measures to avoid such situations.
Additionally, a closed system limits interaction with the external environment. Organizations following this model often rely on internal policies rather than public feedback. As a result, they struggle to maintain a positive public image. Unlike proactive approaches, which build strong relationships over time, reactive strategies focus only on immediate solutions.
In the media industry, reactive public relations can sometimes harm a company’s reputation. Since it does not emphasize long-term engagement, audiences may perceive the organization as unresponsive. Furthermore, waiting until a crisis occurs can lead to rushed and ineffective communication.
Overall, the closed systems approach restricts flexibility in public relations. It forces companies to act only when challenges arise. Although this method may work in some cases, it often leads to missed opportunities. Therefore, organizations benefit more from proactive strategies that build trust and credibility in the long run.
