Ballooning is a cartoon contains (A) Picture (B) Text (C) Guidelines (D) No information Correct Ans: (B) Explanation: Ballooning in cartoons refers to the use of text within speech or thought bubbles to convey dialogue or narration. This technique plays a crucial role in visual storytelling, as it helps characters express emotions, thoughts, and interactions […]
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Curtain-raiser is part of a/an (A) Investigative journalism (B) Interpretative journalism (C) Advocacy journalism (D) Counter-media Correct Ans: (B) Explanation: A curtain-raiser is a type of news article that provides background information, context, and expectations before an upcoming event. It falls under interpretative journalism, where journalists go beyond reporting facts and offer insights to help
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When words have the emotive potential, they are categorised as (A) Metanyms (B) Parawords (C) Similes (D) Metaphors Correct Ans: (D) Explanation: Metaphors are words or phrases that carry strong emotive potential, making communication more vivid and impactful. They express ideas by comparing unrelated concepts, creating deeper meaning. Writers, journalists, and advertisers frequently use metaphors
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The readability test, Fog Index, was developed by (A) Rudolph Flesch (B) Robert Gunning (C) James Reston (D) Walter Cronkite Correct Ans: (B) Explanation: The Fog Index, developed by Robert Gunning, is a readability test that measures the complexity of written text. It helps writers, journalists, and public relations professionals assess how easily readers can
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When public relations personnel manage news in the media, it is termed? (A) Spin doctoring (B) News commitment (C) News control (D) Perceived necessity Correct Ans: (A) Explanation: Spin doctoring refers to the practice of managing news and media narratives to present an organization or individual in a favorable light. Public relations personnel use this
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Lobbying is an activity of (A) Publicists (B) Propagandists (C) Public relationists (D) Media Managers Correct Ans: (C) Explanation: Lobbying is a significant activity in public relations that focuses on influencing government policies, regulations, and public decisions. Public relationists engage in lobbying to advocate for their organization’s interests, ensuring that laws and policies align with
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Saatchi and Saatchi is an agency that specializes in (A) Advertising (B) Public Relations (C) Event Management (D) Opinion Surveys Correct Ans: (A) Explanation: Saatchi & Saatchi is a world-renowned advertising agency that specializes in creating impactful and innovative campaigns. Since its founding in 1970 in London, it has gained global recognition for its creative
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Specimens of advertisements are kept in (A) The log book (B) The sample book (C) The copy book (D) The guard book Correct Ans: (D) Explanation: A guard book is a collection of advertisement specimens used for reference, analysis, and record-keeping. Advertising agencies, media houses, and businesses use it to store past advertisements systematically. This
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