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Mass Communication

A possible, but incorrect explanation of research results is called: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

A possible, but incorrect explanation of research results is called:  (A) internal variable (B) confounding variable (C) independent variable (D) dependent variable Correct Ans: (B) Explanation:A confounding variable is a hidden factor in research that falsely appears to explain the results. It interferes with the relationship between the independent and dependent variables, creating confusion or […]

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researcher should not increase assumptions than minimum

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

The principle that a researcher should not increase assumptions than the minimum required is referred to as:  (A) sample quota (B) test sample (C) occam’s razor (D) golden mean Correct Ans: (C) Explanation:Occam’s Razor is a principle that guides researchers and thinkers to keep things simple. It says: do not make more assumptions than necessary.

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Sarvodaya movement in Sri Lanka adopted model

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The Sarvodaya movement in Sri Lanka adopted model of communication. (A) The Hindu (B) The Christian (C) The Islamic (D) The Buddhist Correct Ans: (D) Explanation:The Sarvodaya movement in Sri Lanka embraced a Buddhist model of communication to guide its philosophy and community development efforts. Rooted in compassion, mindfulness, and harmony, this approach focuses on

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The prescription of Daniel Lerner for development were criticised

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The prescription of Daniel Lerner for development were criticised as:  (A) political (B) autonomous (C) anarchic (D) ethno-centric Correct Ans: (D) Explanation:Daniel Lerner’s influential theories on development, especially through his book The Passing of Traditional Society, promoted modernization based on Western values. He believed that media could transform “traditional” societies into “modern” ones by spreading

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The who-to-who communication matrix within the total system is

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

The who-to-who communication matrix within the total system is labelled as:  (A) focal inquiry (B) network analysis (C) socio-metric fit (D) structural dynamism Correct Ans: (B) Explanation:Network analysis is the method used to examine the “who-to-who” communication matrix within a total system. It maps the flow of information between individuals or groups, helping researchers understand

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Denis Goulet explained the concept of: 

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Denis Goulet explained the concept of:  Correct Ans: (C) Explanation:Denis Goulet, a leading development thinker, introduced the idea of real development to challenge purely economic measures of progress. He argued that development should not be limited to GDP growth or industrial expansion. Instead, it must center on human dignity, freedom, and ethical well-being. According to

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The idea of participation for liberation was advocated by: 

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The idea of participation for liberation was advocated by:  Correct Ans: (A) Explanation:Participation for liberation is a concept introduced by Brazilian educator and philosopher Paulo Freire. He believed that true communication must empower people, especially the oppressed, to question, reflect, and take action to transform their realities. Freire’s work focused on creating dialogue that is

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Nair and White have offered a model of communication which is: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Nair and White have offered a model of communication which is:  Correct Ans: (C) Explanation:Nair and White introduced a transactional model of communication that focuses on interaction as a continuous, dynamic process. Unlike earlier models that viewed communication as one-way or linear, this approach recognizes that both sender and receiver participate actively in shaping meaning.

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