Nair and White have offered a model of communication which is:
- unilinear
- horizontal
- transactional
- circular
Correct Ans: (C)
Explanation:
Nair and White introduced a transactional model of communication that focuses on interaction as a continuous, dynamic process. Unlike earlier models that viewed communication as one-way or linear, this approach recognizes that both sender and receiver participate actively in shaping meaning.
In this model, communication happens through simultaneous sending and receiving of messages. Both parties influence each other, and meaning is created together in the moment. Feedback plays a central role. It helps both sides adjust, clarify, or reinforce their message. Because of this, communication becomes a shared experience, not just a delivery of information.
Context also matters deeply in the transactional model. Cultural background, emotions, setting, and relationships all shape how messages are interpreted. Nair and White highlight that communication isn’t static—it evolves as people interact and respond to each other in real time.
This model fits well with modern media and interpersonal communication. From interviews to group discussions and digital chats, transactional communication reflects real-world dynamics. People constantly react, respond, and adapt. It’s not just about speaking—it’s about engaging.
Nair and White’s model emphasizes communication as a living process. It flows both ways, shifts with context, and relies on mutual understanding. This makes it highly relevant for professionals in media, education, counseling, and beyond.
In summary, the transactional model captures the true nature of human interaction—active, responsive, and constantly changing.
