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Mass Communication

The concept of development emanated directly from theories of: 

Leave a Comment / Development Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The concept of development emanated directly from theories of:  (A) economic take-off (B) political power (C) nationalism (D) social evolution Correct Ans: (D) Explanation:The concept of development in communication and social sciences finds its foundation in theories of social evolution. These theories propose that societies move through progressive stages, advancing from simple to more complex […]

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Interpretation of information consistent with person’s opinion is:

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The interpretation of information in a way that is consistent with the person’s existing opinion is described as:  (A) selective exposure (B) selective matching (C) selective sampling (D) selective distortion Correct Ans: (D) Explanation:Selective distortion refers to the psychological tendency of individuals to interpret information in a way that aligns with their pre-existing opinions, attitudes,

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The Evolution of Communication Models in Chronological Order

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Identify the correct chronological order of the following communication models:  (A) HUB, Schramm’s, Shannon and Weaver, Westley and MC Lean (B) Schramm’s, Shannon and Weaver, HUB, Westley and MC Lean (C) Westley and MC Lean, Schramm, Shannon and Weaver, HUB (D) Shannon and Weaver, Schramm’s, Westley and MC Lean, HUB Correct Ans: (D) Explanation:Understanding the

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Attitude and Behavior in Advertising Psychology

Leave a Comment / Advertising and Marketing Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

 Assertion (A): An attitude is a learned pre-disposition to react to objects favourably or negatively, in advertising.  Reason (R): Normally attitude change has been seen as the precursor to behaviour (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)

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Why Most Communication Research Appears Lopsided

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Assertion (A): Most communication research studies are considered as lopsided. Reason (R): The studies mainly focus on media exposure, but not on the internalisation of contents. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R)

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The Elaboration Likelihood Model (ELM) examines: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The Elaboration Likelihood Model (ELM) examines:  (A) the ways in which people are persuaded (B) the ways in which people are provoked (C) the ways in which people are motivated (D) the ways in which people are misguided Correct Ans: (A) Explanation:The Elaboration Likelihood Model (ELM) explains how people respond to persuasive messages. Richard Petty

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The film movement of neo-realism began with: 

Leave a Comment / Film and visual communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The film movement of neo-realism began with:  (A) Roberto Rossellini (B) Vittario De Sica (C) Cesare Zavattini (D) Arthur Bannister Correct Ans: (A) Explanation:Roberto Rossellini initiated the neo-realist film movement with his landmark 1945 film Rome, Open City. This movement emerged in post-World War II Italy, reflecting the struggles, hopes, and raw reality of everyday

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The word ‘cinema’ was coined in: 

Leave a Comment / Film and visual communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The word ‘cinema’ was coined in:  (A) The United States (B) The Soviet Union (C) Great Britain (D) France Correct Ans: (D) Explanation:The word ‘cinema’ originated in France, reflecting the country’s early influence on the film industry. It comes from the French term cinématographe, which itself was derived from Greek roots: kinema (movement) and graphein

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