Write the correct sequence of the following theories: (A) Diffusion of Innovation, uses and gratification, agenda – setting,
Tag: Mass Communication
The originator of limited effects theory of mass media is
The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C)
Understanding James Carey’s View on Cultural Studies
Read the passage and answer the questions James Carey was a leading American proponent of cultural studies, writing
The Chronological Order of Key Communication Scholars
Identify the correct chronological order of the following communication scholars. (A) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam
Aerial advertising is a form of:
Aerial advertising is a form of: (A) print media (B) in-house advertising (C) electronic advertising (D) out-door advertising
The Freudian concept of ‘The desire to see the unseeable’
The Freudian concept of ‘The desire to see the unseeable’, is one of the leading arguments behind the
The correlation computed between pairs of variables is known as:
The correlation computed between pairs of variables is known as: (A) Q type factor analysis (B) R type
First public sector institution to employ public relations in India
The first public sector institution to employ public relations practices in India was: (A) Indian Railways (B) Bharath
