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Mass Communication

Scientific research in mass communication demands demonstration

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Scientific research in mass communication demands the demonstration of (A) Continuity (B) Permanence (C) Transitivity (D) Co-variation Correct Ans: (D) Explanation: Scientific research in mass communication relies on co-variation to establish relationships between variables. Researchers analyze how one factor changes in response to another to determine cause-and-effect patterns. This principle helps researchers identify media influence. […]

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Mass communication gets filtered by

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Mass communication gets filtered by (A) Audience (B) Media (C) Gatekeepers (D) Encoders  Correct Ans: (C) Explanation: Gatekeepers play a crucial role in mass communication by filtering and controlling information before it reaches the public. Editors, journalists, and media executives actively decide which news stories to publish, broadcast, or remove. They consider factors like relevance,

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The Limited effects model of mass communication was a counter to

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The ‘Limited effects’ model of mass communication was a counter to (A) ABX model (B) Circular model (C) Diffusion model (D) Hypodermic needle model Correct Ans: (D) Explanation: The Limited Effects Model emerged as a response to the Hypodermic Needle Model of mass communication. Early media researchers believed that mass media had a direct and

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Varghese Committee (1977 – 78) was formed to give

Leave a Comment / Dec 2011 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Varghese Committee (1977 – 78) was formed to give recommendations on:    (A) Radio and TV popularity    (B) Media Autonomy   (C) TV popularity   (D) Newsprint supply  Correct Ans: (A) Explanation: The Varghese Committee, established in 1977-78, focused on studying and providing recommendations related to the popularity of radio and television. During this period, electronic media, especially

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Evaluating Face-to-Face Communication vs. Mass Communication

Leave a Comment / Communication, June 2011 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Face-to-Face communication is better than mass communication.  Reason (R): Because face emits vibrations and leads to a heart to-heart communication.   (A) Both (A) and (R) are incorrect.   (B) Both (A) and (R) are correct.   (C) (A) is not correct in all the situations while (R) is correct.   (D) (A) and (R) are not

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Semiology Microscopic Approach to Text Analysis

Leave a Comment / Communication, Dec 2007 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Unlike mass communication, semiology prefers a microscopic approach. Reason (R): In semiology, the emphasis is on deconstruction of texts with surgical precision. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A)

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Long-term and indirect influences of mass communication

Leave a Comment / Dec 2007 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

One of the long-term and indirect influences of mass communication is:  (A) traditionalisation (B) socialisation (C) contemporisation (D) routinization Correct Ans: (D) Explanation: Routinization is one of the long-term and indirect influences of mass communication. It refers to the process where behaviors and practices become regularized and predictable over time. Mass media plays a key

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Understanding Channel Noise in Mass Communication

Leave a Comment / Communication, Dec 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Read the passage below and answer the questions that follow based on your understanding of the passage:                NOISE in mass communication is a mammoth aggravation.  Within the media, channel noise consists of such things as typographical errors, misspelled or scrambled words and missing paragraphs in the newspaper. It is the fuzzy picture on the tube,

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