‘Dead husk’ in ads relates to limitation of Correct Ans: (A) Explanation:In advertising, the term dead husk refers to a limitation of social and individual fulfilment. It describes how ads often promise happiness or success, but fail to deliver meaningful satisfaction. The message may look appealing, but it lacks true value or depth. This happens […]
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Academy ratio in a film is Correct Ans: (B) Explanation:The Academy ratio in film is 1.33 to 1. This means the image is 1.33 times as wide as it is tall. Filmmakers used this format heavily during the early 20th century. In fact, it became the industry standard after the introduction of synchronized sound. The
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Inserting a TV program between two popular TV program to boost its ratings is known as Correct Ans: (D) Explanation:Hammocking refers to placing a television program between two highly popular shows. Networks use this technique to boost the weaker show’s ratings. It’s a smart strategy that draws in viewers who tune in early or stick
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The other word for copywriting is Correct Ans: (A) Explanation:The other word for copywriting is deadwood. This may sound surprising, but in media and advertising circles, professionals have used this term to describe unused or outdated copy. Copywriting refers to the process of writing text for advertising or promotional materials. It involves crafting messages that
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Manuel Castelles belongs to a school of Correct Ans: (D) Explanation:Manuel Castells belongs to the Critical Theory school. He approaches communication with a focus on power, society, and structure. Unlike other theorists, he digs deep into how networks shape real-world control. He doesn’t just describe changes—he questions who benefits from them. Castells believes media systems
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Agora is a Correct Ans: (D) Explanation:Agora refers to a marketplace on the internet. The term originally came from ancient Greece. Back then, people used the agora as a public space for trading, talking, and gathering. However, the word has taken on a new meaning in the digital age. Today, we use Agora to describe
“A newspaper should be both a daily teacher and daily tribune” was stated by Correct Ans: (A) Explanation:Joseph Pulitzer said the famous line, “A newspaper should be both a daily teacher and daily tribune.” He led a powerful movement that reshaped the press. As a passionate publisher, he saw newspapers as more than just news
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The term development journalism, was coined by Correct Ans: (A) Explanation:The term development journalism refers to a media approach that focuses on the issues of development—especially in sectors like education, health, environment, and poverty. Unlike mainstream journalism, it doesn’t prioritize breaking news or sensational stories. Instead, it focuses on long-term, constructive coverage of social and
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