If bipolar attitudes are used in a scale, it is known as Correct Ans: (C) Explanation:The semantic differential is a type of scale that measures bipolar attitudes. It was developed to understand how people feel about a subject by rating it between two opposite adjectives. These could be pairs like happy–sad, strong–weak, or fast–slow. Researchers […]
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To identify a brand in a series of advertisements are used. Correct Ans: (A) Explanation:Advertisers use preheads to identify a brand in a series of advertisements. These are short, introductory lines placed above the main headline. They help set the stage and tie the ad back to the brand, especially in campaigns that include multiple
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Collateral category in ads doesn’t include Correct Ans: (C) Explanation:The collateral category in advertising includes printed or digital materials used to support a marketing campaign. These materials help businesses share product details, attract clients, and enhance branding. Items like product brochures, catalogues, and tradeshow handouts all fall under this category. However, the readership profile does
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The Bill of Digitalization of Television Channels in India was passed in the year Correct Ans: (D) Explanation:India passed the Bill of Digitalization of Television Channels in the year 2011. This bill marked a major turning point in the country’s broadcasting industry. It aimed to replace analog transmission with digital signals across all television networks.
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Designer needs to be an expert in Correct Ans: (D) Explanation:A designer must be an expert in both the written word and visual expression. In advertising, visuals and text go hand in hand. A strong design alone isn’t enough. Likewise, great copy without design can fall flat. That’s why successful campaigns blend both elements seamlessly.
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Copy platform refers to Correct Ans: (B) Explanation:A copy platform refers to a collaborative effort between the client and the advertising agency. It acts as the foundation for creating strong and consistent advertising messages. Both sides work together to outline the tone, message, and direction of the campaign. At the start of any ad campaign,
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Active video is Correct Ans: (D) Explanation:Active video refers to the picture information that appears on a screen during a broadcast. It is the part of the video signal that displays visible content. Simply put, it’s what the audience actually sees when watching TV or video. In technical terms, a video signal includes both active
‘Ticket on the meat’ refers to Correct Ans: (C) Explanation:In journalism, the phrase ticket on the meat refers to the headline. This metaphor compares a news story to a piece of meat and the headline to the label that sells it. Just like a ticket draws attention to the product, a headline grabs the reader’s
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