Home / Year-wise PYQ / Dec 2014 (II) / ‘Ticket on the meat’ refers to

‘Ticket on the meat’ refers to

‘Ticket on the meat’ refers to

  1. Dade Line
  2. Print Line
  3. Head Line
  4. By Line

Correct Ans: (C)

Explanation:
In journalism, the phrase ticket on the meat refers to the headline. This metaphor compares a news story to a piece of meat and the headline to the label that sells it. Just like a ticket draws attention to the product, a headline grabs the reader’s interest. It gives a quick idea of what the story offers.

Editors and writers use headlines to hook readers instantly. In newspapers or online platforms, attention spans are short. So, the headline must work fast. It needs to be clear, punchy, and accurate. A good headline sparks curiosity without giving away too much.

Moreover, headlines shape how people view the full article. Readers often decide to continue—or skip—based on those few bold words. That’s why many journalists call it the “ticket on the meat.” Without a strong headline, even a well-written story may go unread.

This phrase also reminds writers to match form with function. The headline must reflect the tone and content of the story. Misleading headlines hurt credibility. On the other hand, a well-crafted headline builds trust and interest.

Over time, the headline has become even more important in digital media. On social platforms and news apps, the headline often appears without the story. It must stand alone, yet still connect to the full message.

In summary, the ticket on the meat is more than just a nickname. It shows how vital headlines are in attracting and guiding readers. They sell the story before the first sentence even begins.

Assistant Professor
Dr. Ranjan Kumar

Founder & Educator

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