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journalism

surrogate advertising concept showing brand extension and indirect promotion

Surrogate Advertising: Meaning, Types, Legal Issues, and Ethical Concerns

Leave a Comment / Advertising and Marketing Communication, Blog, June 2024, Year-wise PYQ /

In today’s media-saturated environment, individuals are exposed to a large number of advertisements across television, print, and digital platforms. This intense competition has encouraged brands to adopt innovative promotional strategies. However, when direct advertising of certain products is legally restricted, companies often turn to indirect methods. One such method is surrogate advertising. Surrogate advertising has […]

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advertising review process and ad layout evaluation in media industry

Advertising Standards Council of India (ASCI): Structure, Functions, Code, and Role in Advertising Regulation

Leave a Comment / June 2024, Media Management, Year-wise PYQ /

Advertising is one of the most influential forms of communication, shaping consumer behavior, brand perception, and market competition. However, when advertisements become misleading or unethical, they can harm consumers and disrupt fair competition. Therefore, the advertising industry established the Advertising Standards Council of India (ASCI) as a self-regulatory body to ensure that advertising in India

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Indian newspaper industry documents and print media coordination setup

Indian Newspaper Society (INS): History, Functions, Structure, and Role in Indian Media

Leave a Comment / Blog, June 2024, Media Management, Year-wise PYQ /

When we talk about newspapers, we usually focus on journalism, content, and news delivery. However, behind the functioning of the print media industry, there are institutional bodies that ensure coordination, stability, and sustainability. One of the most significant among them is the Indian Newspaper Society (INS), which acts as the central organization representing newspaper publishers

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public relations communication strategy with media relations and global audience engagement

Public Relations: Meaning, History, Models, Types, Functions, and Global Scope

Leave a Comment / Blog, June 2024, Public Relation & Corporate Communication, Year-wise PYQ /

Public relations (PR) is a vital part of modern communication, shaping how organizations connect with their audiences and build trust over time. It is not limited to media coverage or publicity; rather, it focuses on managing reputation, maintaining relationships, and ensuring mutual understanding between organizations and their publics. In today’s digital and highly connected world,

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Who is the author of ‘Saving the Media’?

Leave a Comment / July 2016 (II), Thinkers, Authors & their books, UGC-NET (Paper II) /

Who is the author of ‘Saving the Media’? (A) Anil Dharkar (B) Julia Cage (C) Desmond Titu (D) Olivier Blanchard Correct Ans: (B) Explanation:Saving the Media: Capitalism, Crowdfunding, and Democracy is authored by Julia Cagé, a French economist and Professor at Sciences Po Paris. In this influential work, Cagé addresses the financial challenges facing modern

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Syndicates decides

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Syndicates decides (A) Which news stories to publish or reject (B) Which subjects should be reported in media (C) Which news articles or features should be released to newspapers and other news organisations (D) Which copy of Press Information Bureau should reach news media and which should not Correct Ans: (C) Explanation: In mass media,

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Vox pop is usually accompanied by: 

Leave a Comment / Journalism, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Vox pop is usually accompanied by:  Correct Ans: (B) Explanation:A vox pop, short for vox populi meaning “voice of the people,” captures public opinion in short, direct statements. Journalists often conduct quick street interviews, asking ordinary people their views on current issues. These segments offer a snapshot of diverse perspectives. To make vox pops more

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Delayed drop refers to: 

Leave a Comment / Journalism, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Delayed drop refers to:  Correct Ans: (A) Explanation:A delayed drop refers to a specific type of news intro that unfolds slowly. Instead of stating the main point in the first sentence, it eases readers into the story. Writers often use this style to create curiosity and build interest before revealing the core message. This technique

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