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In communication research, chi-square statistic is also referred as

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

In communication research, the chi-square statistic is also referred to as (A) Correlation (B) Dispersion (C) Crosstabs (D) Convenient statistic Correct Ans: (C) Explanation: Researchers refer to the chi-square statistic as crosstabs (cross-tabulation) in communication research. Since they often analyze relationships between categorical variables, they use chi-square tests to determine whether distributions differ significantly. For […]

In communication research, chi-square statistic is also referred as Read More »

A construct is a combination of

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

A construct is a combination of (A) Variables (B) Hypothesis (C) Control factors (D) Concepts Correct Ans: (D) Explanation: A construct consists of multiple concepts combined to represent a more complex idea. Since researchers use constructs to explain theories and models, they play a crucial role in communication studies. Unlike single concepts, constructs provide a

A construct is a combination of Read More »

The first public television transmission system in the world was

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

The first public television transmission system in the world was (A) VOA  (B) NHK (C) BBC (D) Doordarshan Correct Ans: (C) Explanation: The British Broadcasting Corporation (BBC) introduced the world’s first public television transmission system. In 1936, the BBC Television Service began regular broadcasts, marking the birth of modern television. Since this innovation made visual

The first public television transmission system in the world was Read More »

The code of ethics followed by Doordarshan forbids:

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Media Law & Ethics, UGC-NET (Paper III) /

The code of ethics followed by Doordarshan forbids: (A) Rural Development Publicity Programmes (B) Preparation of Audience Profile (C) Criticism of Friendly Countries (D) Government Sector News Correct Ans: (C) Explanation: Doordarshan, India’s public broadcaster, follows a strict code of ethics that regulates its content. One of its key restrictions forbids the criticism of friendly

The code of ethics followed by Doordarshan forbids: Read More »

Vox pops in telecasts are mostly

Leave a Comment / Journalism, June 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Vox pops in telecasts are mostly (A) Studio based (B) Field based (C) Character-generated (D) Advertiser-oriented Correct Ans: (B) Explanation: Vox pops, short for vox populi (Latin for “voice of the people”), play a key role in news telecasts. Reporters conduct these field-based interviews to capture spontaneous public opinions on current events. Since they aim

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When codes shape collective perceptions, they are termed

Leave a Comment / June 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When codes shape collective perceptions, they are termed (A) Natural codes (B) Technical codes (C) Ideological codes (D) Aesthetic codes Correct Ans: (C) Explanation: Ideological codes play a crucial role in shaping collective perceptions. These codes influence how societies interpret reality, form beliefs, and establish cultural norms. Since media, politics, and education constantly reinforce these

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Relationship of sign to others in its system is called by Saussure

Leave a Comment / June 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The relationship of the sign to others in its system is called by Saussure as (A) Reality (B) Externality (C) Changeability (D) Value Correct Ans: (D) Explanation: Ferdinand de Saussure introduced the concept of value in semiotics. He explained that a sign’s meaning depends on its relationship with other signs in a system. Instead of

Relationship of sign to others in its system is called by Saussure Read More »

The horizontal dimension in Gerbner’s model denotes

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The horizontal dimension in Gerbner’s model denotes (A) Access (B) Noise (C) Feedback (D) Reacts Correct Ans: (A) Explanation: George Gerbner, a well-known communication theorist, developed a model that explains how messages are created, transmitted, and interpreted. In his model, the horizontal dimension refers to access, meaning the ability of individuals or groups to participate

The horizontal dimension in Gerbner’s model denotes Read More »

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