Vox pops in telecasts are mostly
(A) Studio based
(B) Field based
(C) Character-generated
(D) Advertiser-oriented
Correct Ans: (B)
Explanation:
Vox pops, short for vox populi (Latin for “voice of the people”), play a key role in news telecasts. Reporters conduct these field-based interviews to capture spontaneous public opinions on current events. Since they aim to reflect diverse viewpoints, journalists typically gather responses in public spaces like streets, markets, and transport hubs.
For example, news channels use vox pops to gauge public reactions to elections, economic policies, or trending social issues. Because these clips feature everyday people rather than experts or officials, they add authenticity and emotional depth to news stories. Additionally, vox pops create a sense of audience engagement, making news more relatable.
Now, let’s analyze the incorrect options. Studio-based segments occur in controlled environments, but vox pops rely on random, unscripted interviews. Character-generated content refers to graphics or text overlays, which do not involve real voices. Advertiser-oriented content focuses on promotional messaging, while vox pops serve journalistic purposes. Clearly, none of these options fit the nature of vox pops.
In conclusion, vox pops provide real-time, diverse public opinions in news reporting. Since they are field-based, they capture raw, unscripted reactions, making news more dynamic and engaging. As television journalism evolves, vox pops remain an essential tool for representing the voices of ordinary people.
