The method of heavy media usage for a given period of time for advertising is known as (A) Survey method (B) Experimental method (C) Wave method (D) Exploratory method Correct Ans: (C) Explanation: The wave method involves heavy media usage within a short time frame to promote a product or campaign. Advertisers use this strategy […]
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Mille rate is associated with (A) Print media (B) Audio media (C) Visual media (D) Multimedia Correct Ans: (A) Explanation: Mille rate, also known as cost per mille (CPM), is a key advertising metric in print media. It calculates the cost of reaching one thousand readers through newspapers or magazines. Advertisers use this to compare
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When the receiver is in little need of information, it is known as (A) Passive search (B) Passive attention (C) Active search (D) Active attention Correct Ans: (B) Explanation: Passive attention occurs when people receive information without searching for it. They notice the message but do not focus on it. This happens in daily life,
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When we prefer the simplest method for research, it is called the principle of (A) Justice (B) limited partiality (C) Equal representation (D) Parsimony Correct Ans: (D) Explanation: The principle of parsimony states that researchers should prefer the simplest explanation or method when conducting a study. Instead of adding unnecessary complexity, this principle encourages efficiency,
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Focus group interviews need a (A) moderator (B) recordist (C) Stenographer (D) Projectionist Correct Ans: (A) Explanation: Focus group interviews require a moderator to facilitate discussions effectively. The moderator plays a crucial role in guiding conversations, managing participant interactions, and keeping discussions focused on the research objective. Without a skilled moderator, discussions may become unstructured
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The dependency theory of development is supposed to be understood in the context of (A) The world system (B) The continental system (C) The regional system (D) The local system Correct Ans: (A) Explanation: Dependency theory explains global economic inequalities by analyzing relationships within the world system. It argues that wealthy nations, often called the
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The dominant model of development has in its focus (A) Basic needs (B) Elitist aims (C) Power politics (D) Collective inaction Correct Ans: (B) Explanation: The dominant model of development prioritizes elitist aims over broader societal needs. It mainly benefits powerful groups, including political elites, large corporations, and influential policymakers. This model often overlooks the
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Media literacy does not consist of (A) Strategies for analysing and discussing media messages. (B) Heightened expectations from media. (C) Respect for the power of media messages. (D) Knowledge of genre conventions and the recognition of their mixing. Correct Ans: (B) Explanation: Media literacy helps individuals analyze, interpret, and evaluate media messages. It teaches people
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