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Personalities Who Received the Dadasaheb Phalke Award in Order

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Identify correct sequence of Film Personalities recipients of Dadasaheb Phalke Award. (A) Devika Rani, Ashok Kumar, Majrooh Sultanpuri, Dilip Kumar (B) Dilip Kumar, Majrooh Sultanpuri, Ashok Kumar, Devika Rani. (C) Ashok Kumar, Dilip Kumar, Devika Rani, Majrooh Sultanpuri. (D) Majrooh Sultanpuri, Devika Rani, Dilip Kumar, Ashok Kumar. Correct Ans: (A) Explanation: The Dadasaheb Phalke Award […]

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Chronological Order of the Earliest English Newspapers in India

Leave a Comment / MCQ (Question-Answer), Newspapers & Magazines, Sept 2013 (II), UGC-NET (Paper II) /

List correct sequence of earliest newspapers published in India in English. (A) Brahminical Magazine Hicky’s Bengal Gazette the Harijan the Young India (B) The Harijan Brahminical Magazine the Young India Hicky’s Bengal Gazette (C) Hicky’s Bengal Gazette, Brahminical Magazine, the Young India, the Harijan (D) The Young India the Harijan Brahminical Magazine Hicky’s Bengal Gazette

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How John L. Woods’ Development Support Communication Model

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

Identify the proper sequence of development support communication by John. L. Woods: (A) Knowledge generators, Political leaders, Intermediate groups, Knowledge users. (B) Intermediate group, Political leaders, Knowledge generators, Knowledge users. (C) Knowledge users, Knowledge generators, Political leaders, Intermediate group. (D) Political leaders, Intermediate group, Knowledge generators, Knowledge users. Correct Ans: (A) Explanation: John L. Woods’

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Evolution of Advertising Agencies in India

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Identify correct sequence of advertising agencies in  (A)Litas, Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay. (B) Indian Advertising Agency, Bombay, Calcutta Advertising Agency, Datara Agency, Litas. (C) Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay, Litas. (D) Calcutta Advertising Agency, Litas, Datara Agency, Indian Advertising Agency, Bombay Correct Ans: (B) Explanation: The

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Understanding Maslow’s Hierarchy of Needs

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models /

Find out the correct sequence of Maslow’s Pyramid of needs (A) Basic psychological needs, safety and security needs, belonging and love needs, esteem needs, self-actualization needs. (B) Belonging and love needs, basic psychological needs, esteem needs, safety and security needs, and self-actualization needs. (C) Self-actualization needs, basic psychological needs, safety and security needs esteem needs,

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Frankfurt School’s View on Mass Culture

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Assertion (A): A group of German intellectuals belonging to the Frankfurt school believed in the elite cultural tradition of Europe, Vis-à-vis communication. Reason(R): For them, the mediated mass culture of the us was corrupt and low. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not

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Social Construction of Communication and Language

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Assertion (A): Since languages and other systems are social products, every society will have a socially constructed grid of communication. Reason (R): Because language is the primary means through which values and norms of society are framed, expressed and reinforce(D) Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true,

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Adorno and Horkheimer’s Concept of Cultural Industry

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural industry. Reason (R): Since the media were producing ‘safe, standardised’ products to suit the needs of the socialist economy. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

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