Assertion (A): Researchers who opt for secondary analysis do not have limitations in the types of hypothesis or research questions which are to be investigated. Reason (R): For them, data already exists and it is difficult to get more information. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but […]
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Assertion (A): Today the focus of media is more on hype and entertainment than information and education. Reason (R): Because they aim at massive audience consisting of common denominators that have low level tastes and preferences. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the
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Assertion (A): Television and Internet have become a major source of news these days for daily newspapers. Reason (R): Since news agency services have become less dependable due to global recession. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C)
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Assertion (A): The government cannot directly restrict one freedom by permitting another freedom. Reason (R): Clause (1) of Article 19 of the Indian Constitution provides equal opportunity for every type of freedom. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
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Assertion (A): The Press in India has the liability to pay nondiscriminatory taxes. Reason (R): Under the Indian constitution, the press is no different from ordinary citizens. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but
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If a publication is half the size of a broadsheet, it is called (A) Tabloid (B) Digest (C) Single dummy (D) Double dummy Correct Ans: (A) Explanation: A tabloid refers to a newspaper format that is half the size of a broadsheet. Typically, it measures around 11 × 17 inches, making it more compact and
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The term ‘spin doctors’ is used in a negative sense to refer to (A) News reporters (B) Legal counsels (C) Advertisers (D) PR Professionals Correct Ans: (D) Explanation: The term ‘spin doctors’ often carries a negative connotation in the field of public relations (PR). It refers to PR professionals who strategically manipulate facts to influence
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A psychographic characteristic of film audience is (A) Income (B) Age (C) Gender (D) Need for status Correct Ans: (D) Explanation: Audience analysis goes beyond basic demographics like age, gender, and income. It also considers psychographic factors, which focus on lifestyles, values, interests, and motivations. One significant psychographic characteristic is the need for status. The
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