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In digital mass communication, the audience is

Leave a Comment / June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

In digital mass communication, the audience is Correct Ans: (C) Explanation: Digital mass communication has transformed the way audiences engage with content. Unlike traditional media, where audiences had limited interaction, digital platforms encourage active participation. People can now comment, share, and create content, making them participatory rather than passive. Moreover, social media, blogs, and online […]

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Feelings of a communicator are labeled as

Leave a Comment / June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Feelings of a communicator are labeled as(A) Relational information(B) Psychological information(C) Personal information(D) Social informationCorrect Answer: (A) Relational information Explanation: A communicator’s feelings play a crucial role in shaping the message. These emotions often reflect relationships between the sender and receiver. Consequently, they are categorized as relational information. This type of information conveys how the

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Impact of Printing on News Dissemination in 15th Century Europe

Leave a Comment / Dec 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Read the following passage and answer questions There had already been a range of outlets for the dissemination of topical information before the introduction of printing to Western Europe in the middle of the fifteenth century, but these had most often involved a great deal of centralized control – political or ecclesiastical – a took

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Key Committees and Their Contributions to Indian Media

Leave a Comment / Dec 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Match List – I with List – II                                List – I (Committee) List – II (Thrust Area) (a) Paswan Committee 1. Indian news agencies (b) P. C Joshi Committee 2. Status of Indian Film Industry (c) Kuldip Nayyar Committee 3. Software for Indian Television (d) Karanth Committee 4. National Communication Policy Codes: (a) (b) (c)

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Key Founders and Editors of Indian Newspapers

Leave a Comment / Dec 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Match List – I with List – II: List – I (Founder/editor) List – II (Newspaper) (a) Annie Besant 1. The Statesman (b) Thomas J. Bennet 2. Forward (c) Robert Knight 3. New India (d) Chittaranjan Das 4. The Times of India Codes: (a) (b) (c) (d) (A) 2 1 3 4 (B) 3 1 2

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Key Communication Theorists and Their Social Theories

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

 Match List – I with List – II:  List – I (Theorist) List – II (Theory) (a) Daniel Lerner 1. Primary vs. Secondary social attachment (b) Ferdinand Toennies 2. Urban vs. Rural society (c) Mahatma Gandhi 3. Gemeinschaft vs. Geselschaft (d) C. H. Cooley 4. Traditional vs. Modern society Codes: (a) (b) (c) (d) (A)

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Matching Communication Theorists with Their Theories

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match List – I with List – II:  List – I (Theorist) List – II (Theory) (a) Rosengren 1. Helical patterns (b) Elizabeth Neumann 2. Development media (c) F. Dance 3. Centripetal and centrifugal messages (d) Y.V. Lakshmana Rao 4. Spiral of Silence Codes: (a) (b) (c) (d) (A) 1 2 3 4 (B) 2

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Matching Mass Communication Models with Theorists

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match List – I with List – II: List I- (Model) List II- (Theorist) (a) Model of Mass Communication process 1. Comstock (b) Cognitive Dissonance Theory 2. Ball-Rokeach & Defleur (c) Dependency Model of Mass Communication 3. Festinger (d) Psychological model of television effect 4. Maletzke Codes: (a) (b) (c) (d) (A) 2 3 4

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