Designer needs to be an expert in Correct Ans: (D) Explanation:A designer must be an expert in both the written word and visual expression. In advertising, visuals and text go hand in hand. A strong design alone isn’t enough. Likewise, great copy without design can fall flat. That’s why successful campaigns blend both elements seamlessly. […]
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Copy platform refers to Correct Ans: (B) Explanation:A copy platform refers to a collaborative effort between the client and the advertising agency. It acts as the foundation for creating strong and consistent advertising messages. Both sides work together to outline the tone, message, and direction of the campaign. At the start of any ad campaign,
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Active video is Correct Ans: (D) Explanation:Active video refers to the picture information that appears on a screen during a broadcast. It is the part of the video signal that displays visible content. Simply put, it’s what the audience actually sees when watching TV or video. In technical terms, a video signal includes both active
‘Ticket on the meat’ refers to Correct Ans: (C) Explanation:In journalism, the phrase ticket on the meat refers to the headline. This metaphor compares a news story to a piece of meat and the headline to the label that sells it. Just like a ticket draws attention to the product, a headline grabs the reader’s
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‘Dead husk’ in ads relates to limitation of Correct Ans: (A) Explanation:In advertising, the term dead husk refers to a limitation of social and individual fulfilment. It describes how ads often promise happiness or success, but fail to deliver meaningful satisfaction. The message may look appealing, but it lacks true value or depth. This happens
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Academy ratio in a film is Correct Ans: (B) Explanation:The Academy ratio in film is 1.33 to 1. This means the image is 1.33 times as wide as it is tall. Filmmakers used this format heavily during the early 20th century. In fact, it became the industry standard after the introduction of synchronized sound. The
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 Inserting a TV program between two popular TV program to boost its ratings is known as Correct Ans: (D) Explanation:Hammocking refers to placing a television program between two highly popular shows. Networks use this technique to boost the weaker show’s ratings. It’s a smart strategy that draws in viewers who tune in early or stick
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The other word for copywriting is Correct Ans: (A) Explanation:The other word for copywriting is deadwood. This may sound surprising, but in media and advertising circles, professionals have used this term to describe unused or outdated copy. Copywriting refers to the process of writing text for advertising or promotional materials. It involves crafting messages that
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