Ambush interview contains: Correct Ans: (D) Explanation:An ambush interview contains hidden questions. Journalists often use this style when they need immediate or unfiltered reactions. In such interviews, they approach the subject without a prior appointment or warning. As a result, the person being interviewed may feel surprised or unprepared. This technique aims to uncover the […]
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If qualitative and quantitative techniques are combined to understand a research problem, it is known as Correct Ans: (D) Explanation:Researchers use triangulation when they combine qualitative and quantitative techniques to study a problem. This approach adds depth and accuracy to the research. Instead of relying on just one method, triangulation pulls insights from multiple sources.
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Androcentric view of cinema is a Correct Ans: (A) Explanation:The androcentric view of cinema means telling stories from a male perspective. In this view, men take the central role. They drive the plot, control the action, and shape the meaning of the story. Female characters often appear as secondary or supportive. This view has deep
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Control variable is used to remove Correct Ans: (D) Explanation:Researchers use a control variable to remove unwanted influence from a study. In any research, many factors can affect the outcome. If left uncontrolled, these outside influences may distort the results. That’s where control variables play a critical role. A control variable stays constant throughout the
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If bipolar attitudes are used in a scale, it is known as Correct Ans: (C) Explanation:The semantic differential is a type of scale that measures bipolar attitudes. It was developed to understand how people feel about a subject by rating it between two opposite adjectives. These could be pairs like happy–sad, strong–weak, or fast–slow. Researchers
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To identify a brand in a series of advertisements are used. Correct Ans: (A) Explanation:Advertisers use preheads to identify a brand in a series of advertisements. These are short, introductory lines placed above the main headline. They help set the stage and tie the ad back to the brand, especially in campaigns that include multiple
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Collateral category in ads doesn’t include Correct Ans: (C) Explanation:The collateral category in advertising includes printed or digital materials used to support a marketing campaign. These materials help businesses share product details, attract clients, and enhance branding. Items like product brochures, catalogues, and tradeshow handouts all fall under this category. However, the readership profile does
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The Bill of Digitalization of Television Channels in India was passed in the year Correct Ans: (D) Explanation:India passed the Bill of Digitalization of Television Channels in the year 2011. This bill marked a major turning point in the country’s broadcasting industry. It aimed to replace analog transmission with digital signals across all television networks.
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