If qualitative and quantitative techniques are combined to understand a research problem, it is known as
- Sociogram
- Binary method
- Evaluation
- Triangulation
Correct Ans: (D)
Explanation:
Researchers use triangulation when they combine qualitative and quantitative techniques to study a problem. This approach adds depth and accuracy to the research. Instead of relying on just one method, triangulation pulls insights from multiple sources.
Qualitative methods like interviews or observations offer rich, detailed data. They help explain why people think or behave a certain way. On the other hand, quantitative tools such as surveys and statistics provide measurable results. They show how many people think or act a certain way.
By using both, researchers get a more complete picture. For example, a study on media consumption might use surveys to measure screen time. Then, it might add interviews to explore how viewers feel about the content. Together, these methods reveal both the numbers and the meanings behind them.
Moreover, triangulation increases reliability. If different methods lead to the same result, the findings become more trustworthy. It also helps reduce bias. Where one method falls short, the other can fill in the gaps.
In addition, triangulation is flexible. Researchers can use it in many fields, including journalism, advertising, public relations, and audience research. It adapts well to complex questions that need more than one angle.
In short, triangulation improves research quality. It strengthens evidence by combining different approaches. As a result, it helps researchers reach well-rounded and more accurate conclusions.
