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Timeline of Key Media and Communication Publications

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper II) /

Identify the chronological order of the following publications:  (A) Four Arguments Against Television, Public Opinion, Passing of the Traditional Society, Professional Journalist. (B) Professional Journalist, Passing of the Traditional Society, Four Arguments Against Television, Public Opinion. (C) Passing of the Traditional Society, Public Opinion, Professional Journalist, Four Arguments Against Television. (D) Public Opinion, Passing of […]

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Chronology of Indian News Magazines: A Historical Perspective

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper II) /

Write the correct chronological order of the following magazines:  (A) The Illustrated Weekly of India, India Today, Frontline, The Week. (B) Frontline, The Week, India Today, The Illustrated Weekly of  (C) India Today, The Week, Frontline, The Illustrated Weekly of  (D) The Week, Frontline, The Illustrated Weekly of India, India Today. Correct Ans: (A) Explanation:India’s

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Understanding Heath’s Cyclical Model of Activism in PR

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Find out the correct sequence of the five stages of Heath’s Cyclical model of activism in PR:  (A) Strain, Mobilisation, Confrontation, Negotiation, Resolution. (B) Mobilisation, Confrontation, Negotiation, Resolution, Strain. (C) Resolution, Confrontation, Mobilisation, Negotiation, Strain. (D) Confrontation, Strain, Mobilisation, Negotiation, Resolution. Correct Ans: (A) Explanation:Heath’s cyclical model of activism explains how conflicts between organizations and

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Tracing the Timeline of India’s Media Organizations

Leave a Comment / June 2015 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Identify the correct chronological sequence of the following professional organisations:  (A) Public Relations Society of India, Editors’ Guild, All India Editors’ Conference, Advertising Standards Council of  (B) Advertising Council of India, Editors’ Guild, Public Relations Society of India, All India Editors’ Conference. (C) All India Editors’ Conference, Public Relations Society of India, Editors’ Guild, Advertising

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The Evolution of Communication Models in Chronological Order

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Identify the correct chronological order of the following communication models:  (A) HUB, Schramm’s, Shannon and Weaver, Westley and MC Lean (B) Schramm’s, Shannon and Weaver, HUB, Westley and MC Lean (C) Westley and MC Lean, Schramm, Shannon and Weaver, HUB (D) Shannon and Weaver, Schramm’s, Westley and MC Lean, HUB Correct Ans: (D) Explanation:Understanding the

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Attitude and Behavior in Advertising Psychology

Leave a Comment / Advertising and Marketing Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

 Assertion (A): An attitude is a learned pre-disposition to react to objects favourably or negatively, in advertising.  Reason (R): Normally attitude change has been seen as the precursor to behaviour (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)

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Mass Media in Democracy: Influence Without Manipulation

Leave a Comment / Indian Polity, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Mass media are powerful political instruments in a popular democracy. Reason (R): Because they can always be effectively used to manipulate people’s opinions and behaviours. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but

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Development Communication Still Matters in a Capitalist World

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): The concept of developmental communication has become redundant in the present-day scenario. Reason (R): The trend towards transnational capitalism and commodity fetichism have become more pronounced than ever before, brusting aside all ideological debates. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the

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