Assertion (A): The concept of developmental communication has become redundant in the present-day scenario.

Reason (R): The trend towards transnational capitalism and commodity fetichism have become more pronounced than ever before, brusting aside all ideological debates.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

Correct Ans: (D)

Explanation:
The claim that development communication has become redundant no longer holds up. Despite rapid globalization, the concept still plays a key role in addressing inequality, empowerment, and participation in media practices. Development communication continues to support initiatives that amplify marginalized voices and promote sustainable change, especially in emerging economies.

Meanwhile, the reason points to a very real trend. Today, transnational capitalism and commodity fetishism dominate media landscapes. Global corporations shape public discourse through entertainment, branding, and consumption. These forces do push ideological concerns aside, prioritizing profit over people. So yes, the reason is true. We see consumerism rise while social narratives often fade.

However, this shift does not erase the relevance of development communication. In fact, the current media environment increases the need for critical and alternative communication models. They help resist homogenized, profit-driven narratives and encourage community-based engagement.

Development communication adapts to modern contexts. It now includes digital activism, citizen journalism, and participatory storytelling. These practices challenge corporate narratives and support localized development goals.

To sum up, the assertion is false—development communication remains significant. The reason is true, but it does not justify dismissing the concept. Instead, it highlights the urgent need to preserve and evolve it.