The number of readers who recall seeing an advertisement is termed as: (A) Recall score (B) Memory score (C) Identification score (D) Noting score Correct Ans: (D) Explanation: – Advertisers term the number of readers who recall seeing an advertisement as the Noting Score. This metric measures the effectiveness of an ad by analyzing how […]
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‘Black Box’ effect theory is related to: (A) Advertising (B) Public Relations (C) Communication (D) Printing Technology Correct Ans: (C) Explanation: – The ‘Black Box’ effect theory relates to Communication because it focuses on how individuals process and respond to messages. This theory emphasizes the input-output model, where communicators send messages (input), but the internal
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According to the Indian Constitution, Article 19 can be suspended during the period of: (A) Cabinet formation (B) Budget presentation (C) Judicial Enquiry (D) Emergency Correct Ans: (D) Explanation: – According to the Indian Constitution, the government can suspend Article 19 during a period of emergency. Article 19 guarantees fundamental rights related to freedom of
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Who was not the member of Chanda Committee, 1964? (A) Chalapati Rao (B) Vidya Charan Skukla (C) Nikhil Chahraborty (D) Kamala Chaudhari Correct Ans: (D) Explanation: – Kamala Chaudhari was not a member of the Chanda Committee, 1964. The Chanda Committee, formed in 1964, aimed to examine the functioning of the press in India and
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The Newspaper (Price Control) Act, 1972, was in force for: (A) One year (B) Two years (C) Three years (D) Four years Correct Ans: (B) Explanation: – The Newspaper (Price Control) Act, 1972, was in force for two years. This Act aimed to regulate the prices of newspapers in India to ensure that they remained
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Consider the following statement: According to Information Technology Act, 2000, “Electronic Record” means the information relating to: (1) Data based computer (2) Data record or data generated image (3) Sound stored, received or sent in an electronic form (4) Microfilm or computer-generated micro fiche Which of these statement(s) is are correct? (A) Only 1 (B)
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Non – broadcast television normally belongs to the category of: (A) Community Televison (B) Instructional Television (C) Domestic Televison (D) Corporate in-house Television Correct Ans: (C) Explanation: – Non-broadcast television typically belongs to the category of Domestic Television because it focuses on private viewing within households. Unlike broadcast television, which targets a wide audience through
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Among the following national dailies which is not published from the UK? (A) Daily Express (B) Daily Telegraph (C) The Times (D) Daily Chronicle Correct Ans: (D) Explanation: – Publishers do not release the Daily Chronicle in the UK. This newspaper originated in other regions and has historical significance elsewhere. In contrast, publishers actively produce
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