Pictures on the television screen are made up of:Â (A) Colours (B) Pixels (C) Lines (D) Waves Correct Ans: (B) Explanation: – Television screens create pictures using pixels, which are tiny dots of light or color. Each pixel combines red, green, and blue light in varying intensities to form the complete image. The arrangement and […]
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The Radio Farm Forums were the experiments conducted in: (A) Bangladesh (B) Sri Lanka (C) Nepal (D) India Correct Ans: (D) Explanation: – India conducted the Radio Farm Forums as experimental initiatives to educate farmers. These forums utilized radio programs to share agricultural knowledge, promote modern farming practices, and address rural issues. By engaging farmers
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An error created by an unknown factor in media research is described as: (A) error apprehension (B) error disturbance (C) error variance (D) non-objective factor Correct Ans: (C) Explanation: – Researchers describe an error created by an unknown factor in media research as error variance. This error refers to the unexplained differences or variations in
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Response decay is the rate of decline in response to: (A) an advertisement (B) an editorial (C) a news story (D) a letter to the editor Correct Ans: (A) Explanation: – Response decay refers to the rate at which a response to an advertisement declines over time. Advertisers track this to understand how long the
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A sample of colors required for printing advertisements is called:Â (A) Spectrums (B) Spread (C) Choice plate (D) Swatch Correct Ans: (D) Explanation: – Printers and designers call a sample of colors required for printing advertisements a Swatch. They use swatches to ensure accurate color selection and consistency during the printing process. This tool helps
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Pictures printed as broken glass pieces are referred to as: (A) Wavy pics (B) Torn cut (C) Swash cut (D) Super cut Correct Ans: (C) Explanation: – Designers and artists refer to pictures printed to resemble broken glass pieces as Swash Cut. This technique mimics shattered glass, creating a fragmented, stylized visual effect that adds
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In media research, the premise that the simplest method is the most preferable, is termed as: (A) Parsimony (B) Grassrooting (C) Level Field (D) Smooth Search Correct Ans: (A) Explanation: – In media research, the premise that the simplest method is the most preferable is termed Parsimony. This principle suggests that when choosing between multiple
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The cognitive domain of media is related to audience:Â (A) Preference (B) Composition (C) Values (D) intellect Correct Ans: (D) Explanation: – The cognitive domain of media is related to the audience’s intellect. This domain involves how media influences the mental processes of the audience, such as perception, memory, reasoning, and decision-making. It focuses on
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