Response decay is the rate of decline in response to:

(A) an advertisement

(B) an editorial

(C) a news story

(D) a letter to the editor

Correct Ans: (A)

Explanation: –

Response decay refers to the rate at which a response to an advertisement declines over time. Advertisers track this to understand how long the impact of an ad lasts and when audience engagement starts to fade. This information helps in determining the timing and frequency of subsequent ads for better effectiveness.