Any violation of the freedom of speech and expression by a government law or order can be challenged under Article: (A) 29 (B) 30 (C) 31 (D) 32 Correct Ans: (D) Explanation:Citizens invoke Article 32 of the Indian Constitution to protect their freedom of speech and expression when authorities infringe upon it. This article allows […]
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A writing is not libellous, if it is a fair comment on a matter of: (A) media interest (B) editor’s interest (C) public interest (D) corporate interest Correct Ans: (C) Explanation:A writing does not become libellous if it is a fair comment on a matter of public interest. The “fair comment” defense allows individuals to
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The highest newspaper readership concentration in India is in the state of: (A) Maharashtra (B) Kerala (C) Delhi (D) West Bengal Correct Ans: (C) Explanation:Delhi has the highest newspaper readership concentration in India. The city’s diverse population and high literacy rate contribute to its strong newspaper culture. Newspapers in multiple languages, such as Hindi, English,
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In the United Kingdom, audience research for television is conducted by: (A) ITCA (B) BARB (C) A G B Research (D) ABC Correct Ans: (B) In the United Kingdom, BARB (Broadcasters’ Audience Research Board) conducts research of audience for television. BARB collects data on television viewing habits, providing broadcasters and advertisers with valuable insights into
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A tape or film that leads to the beginning of a broadcast is called: (A) initiator (B) leader (C) mover (D) starter Correct Ans: (B) Explanation:Broadcast technicians use a leader tape or film to cue the start of a broadcast. This leader contains essential visual or audio markers, ensuring smooth transitions and precise timing during
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A single advertisement for a number of brands or services is called: (A) umbrella (B) universe (C) bouquet (D) collage Correct Ans: (A) Explanation:Advertisers refer to a single advertisement promoting multiple brands or services as an umbrella advertisement. They use this approach to group related products or services under a unified message, saving costs and
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A book that contains the specimens of advertisement is called: (A) record (B) formatter (C) guard book (D) specimen reel Correct Ans: (C) Explanation:Advertisers store specimens of advertisements in a guard book. They use this book to maintain a systematic record of published advertisements for reference, analyze layouts and designs, and plan future campaigns. Guard
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Advertising education is organised by CAM (Communication, Advertising and Marketing) in: (A) Germany (B) France (C) The United states (D) The United kingdom Correct Ans: (D) Explanation: CAM (Communication, Advertising, and Marketing) organizes advertising education programs in the United Kingdom. These programs focus on equipping individuals with the necessary skills in advertising, communication, and marketing
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