A book that contains the specimens of advertisement is called:
(A) record
(B) formatter
(C) guard book
(D) specimen reel
Correct Ans: (C)
Explanation:
Advertisers store specimens of advertisements in a guard book. They use this book to maintain a systematic record of published advertisements for reference, analyze layouts and designs, and plan future campaigns. Guard books help advertisers study the effectiveness of past campaigns and improve upcoming advertisements.
The other options have different uses. Advertisers use a record to document general information, a formatter to format text or media, and a specimen reel for audiovisual media rather than printed advertisements.
By organizing advertisements in a guard book, advertisers access creative and strategic resources efficiently.
