Assertion (A): Random sample is representative of the universe: Reason (R): Random sample has the units of the universe who are opinion leaders (A) Both (A) and (R) are true (B) Both (A) and and (R) are true but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) […]
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Consider the following statements: Assertion (A): Communication is the basic survival need of human beings. Reason (R): Communication builds relationships. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is false, but (R)
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Motilal Nehru was associated with the newspaper: (A) the Hitavada (B) the Leader (C) the Bombay Chronicle (D) the National Herald Correct Ans: (B) Explanation: Motilal Nehru contributed to The Leader, a prominent newspaper published from Allahabad. The newspaper, established in 1909, provided a significant platform for nationalist thought during India’s struggle for independence. Motilal
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The research unit of the advertising agency, ‘the Hindustan Thompson Associates’ is (A) NRS (B) IMRB (C) ORG (D) MARG Correct Ans: (B) Explanation: The research unit of the advertising agency Hindustan Thompson Associates is IMRB (Indian Market Research Bureau). IMRB plays a crucial role in the market research industry in India. It provides valuable
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According to the British Institute of Public Relations, the fourth stage in any public relations campaign is of:Â (A) media selection (B) exploration (C) evaluation (D) Publication Correct Ans: (A) Explanation: The fourth stage in any Public Relations campaign, according to the British Institute of Public Relations, is media selection. This stage involves identifying the
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The Illusion of spatial distance in a two dimensional medium is referred to as: (A) balance (B) perspective (C) phase (D) pitch Correct Ans: (B) Explanation: The illusion of spatial distance in a two-dimensional medium is perspective. Artists and designers use perspective to create depth and distance on flat surfaces. They manipulate elements like size,
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The country that has the highest density of newspaper readership is: (A) Sweden (B) Japan (C) the United States of America (D) Norway Correct Ans: (B) Explanation: Japan has the highest newspaper readership density. The country leads in newspaper circulation, with a large portion of the population regularly reading both print and digital editions. Strong
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In factor analysis, a factor is a (A) construct (B) bias (C) value (D) scale Correct Ans: (A) Explanation: Factor analysis uses statistical methods to identify underlying relationships between variables. It simplifies complex data sets by reducing them to manageable factors, which are constructs representing patterns or themes within the data. A factor is a
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