Assertion (A): Media help only to maintain the status quo in the society. Reason (R): Media are the subsystems of social, political and economic systems. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (C) (A) is true, but (R) is […]
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Assertion (A): Content of media effectively influences the subject matter of the group communication in the society. Reason (R): Content of media is the mirror image of the society. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is
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Assertion (A): Embedded journalism is unethical. Reason (R): Embedded media persons are bound to project the employer’s point of view. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false
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Assertion (A): Internet is a medium of confidential communication between members of a group. Reason (R): On internet any message can be accessed by anyone else. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (C) (A) is true, but (R)
Internet and Confidential Communication: A Closer Look Read More »
Assertion (A): Convergence of technologies has reduced the digital divide. Reason (R): Technologies are value loaded. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is true
How Technological Convergence Reduces the Digital Divide? Read More »
An opinion statement about an organisation or a product is known as: (A) Dirty copy (B) Spoof (C) Spam (D) Puffery Correct Ans: (D) Explanation: Marketers define an opinion statement about an organization or a product as puffery. They use this term to describe exaggerated or promotional statements that highlight positive attributes. Puffery emphasizes benefits
Opinion statement about an organisation or a product is known as: Read More »
Convergent media buying is related to: (A) Television (B) Internet (C) Radio (D) Outdoor Correct Ans: (B) Explanation: Convergent media buying relates to the Internet. It involves purchasing advertising spaces across multiple digital platforms, ensuring integration and alignment of marketing efforts. Businesses use this strategy to connect with audiences who interact with various types of
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The co-orientation approach in communication is popularly known as: (A) Kite model (B) Elite model (C) Balance model (D) Community model Correct Ans: (C) Explanation: We popularly refer to the co-orientation approach in communication as the Balance Model. This approach examines how two parties, such as a communicator and their audience, align or differ on
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