Assertion (A): Embedded journalism is unethical. 

Reason (R): Embedded media persons are bound to project the employer’s point of view. 

(A) Both (A) and (R) are true 

(B) Both (A) and (R) are true but (R) is not the correct explanation of (A) 

(C) (A) is true but (R) is false 

(D) (A) is false but (R) is true

Correct Ans: (A)

Explanation:
Embedded journalism faces criticism for being unethical due to its inherent limitations. The close association between journalists and employers during coverage often impacts objectivity. Embedded journalists must follow guidelines set by their employers, which can restrict their ability to present an independent perspective.

This dependency compromises neutrality and leads to projecting the employer’s viewpoint rather than providing unbiased reporting. Critics argue that this dynamic contradicts the core principles of journalism, which emphasize impartiality and truth. Therefore, the ethical concerns surrounding embedded journalism stem from its potential to blur the line between objective reporting and organizational allegiance.

While embedded journalism offers proximity to events, especially in conflict zones, it raises questions about whether this form of reporting prioritizes employer narratives over factual accuracy. Hence, both the assertion and reason highlight valid points regarding its ethical challenges.