The problem – solving model of development communication:

The problem – solving model of development communication was suggested by:  (A) Vimal Dissanayake (B) Shirley White (C) R. G. Havelock (D) Cees Hamelink Correct Ans: (C) Explanation:The problem-solving model of development communication was suggested by R. G. Havelock. Havelock introduced this model as a way to facilitate communication in development processes, particularly in addressing […]

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George Gerbner used a measuring procedure called: 

George Gerbner used a measuring procedure called:  (A) Cultivation scale (B) Cultivation profile (C) Cultivation meter (D) Cultivation differential Correct Ans: (D) Explanation:George Gerbner developed a measuring procedure called the cultivation differential to study the effects of media, especially television, on audiences. The cultivation differential measures the difference in the perceptions of reality between heavy

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Newcomb’s ABX model is an extension of: 

Newcomb’s ABX model is an extension of:  (A) cultivation theory (B) socialisation theory (C) balance theory (D) pleasure theory Correct Ans: (C) Explanation:Newcomb’s ABX model is an extension of balance theory, originally developed by Fritz Heider. Balance theory focuses on the relationships between three elements: the person (P), the other person (O), and the object

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The first person to use the term ‘gate keeper’ in communication:

The first person to use the term ‘gate keeper’ in communication was:  (A) Kurt Lewin (B) C. D Mac Dougale (C) Ralph Webb (D) J. E. Walsh Correct Ans: (A) Explanation:The term ‘gatekeeper’ in communication was first introduced by Kurt Lewin. Lewin, a social psychologist, used the concept of gatekeeping to describe how information flows

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Comprehensive sequence of lines creating a video picture is:

The comprehensive sequence of lines that contain the field of lines creating a video picture is identified as:  (A) record mode (B) resolution (C) raster (D) safe action area Correct Ans: (C) Explanation:The raster refers to the sequence of lines that form a video picture. In video technology, the system uses the raster as a

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Short and rapid variations in the speed will create audio distortion:

Short and rapid variations in the speed of the reproducer will create an audio distortion known as:  (A) mechanical noise (B) equipment distortion (C) Conclusion (D) flutter Correct Ans: (D) Explanation:Short and rapid variations in the speed of the reproducer create an audio distortion called flutter. This happens when the playback speed fluctuates unexpectedly, leading

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The description of mass media as magic multipliers was given by: 

The description of mass media as magic multipliers was given by:   (A) Walter Lippmann (B) Denis McQuail (C) Daniel Lerner (D) Wilbur Schramm Correct Ans: (D) Explanation:Wilbur Schramm, a renowned communication theorist, called mass media “magic multipliers.” He used this term to highlight the media’s power in shaping society. According to Schramm, media can amplify

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