The application of the general social learning theory to the acquistion of a new behaviour as a result of media portrayals is the basis of:
(A) identification theory
(B) conflict theory
(C) modelling theory
(D) positivist theory
Correct Ans: (C)
Explanation:
The modeling theory explains how individuals acquire new behaviors through observing others, especially through media portrayals. This theory is based on the general social learning theory, which suggests that people learn by observing and imitating others. When people see behaviors portrayed in media, they may model those behaviors in real life.
For example, a person may watch a character in a movie exhibit a certain behavior and then imitate that behavior. Modeling theory emphasizes this learning process, where media acts as a tool for individuals to observe and copy actions. It differs from identification theory, which focuses more on an emotional connection to the character or individual being observed.
In contrast, conflict theory looks at how societal structures and power dynamics influence behaviors. Positivist theory focuses on empirical and observable data in explaining behavior, rather than the social learning process. Therefore, modeling theory aligns best with the concept of learning new behaviors from media portrayals.
By understanding modeling theory, we recognize how media can shape individual actions, highlighting the power of media in influencing behavior and social norms.
