Newcomb’s ABX model is an extension of:
(A) cultivation theory
(B) socialisation theory
(C) balance theory
(D) pleasure theory
Correct Ans: (C)
Explanation:
Newcomb’s ABX model is an extension of balance theory, originally developed by Fritz Heider. Balance theory focuses on the relationships between three elements: the person (P), the other person (O), and the object or attitude (X). It assumes that individuals seek balance or consistency in their perceptions of these elements. For instance, if a person likes an object (X) and also likes another person (O), balance exists when O shares the same attitude toward X.
Newcomb’s ABX model extends this concept to understand how individuals form attitudes in a social context. It involves three elements: A (the individual), B (another person), and X (an issue or object). The model assumes that people strive for balanced relationships between themselves, others, and the objects or issues they care about. If the relationships are unbalanced, individuals tend to change their attitudes to restore harmony.
While cultivation theory, socialization theory, and pleasure theory focus on different aspects of media and behavior, they do not form the foundation for Newcomb’s ABX model. Instead, balance theory provides the core idea upon which Newcomb builds.
