Long-term and indirect influences of mass communication

One of the long-term and indirect influences of mass communication is:  (A) traditionalisation (B) socialisation (C) contemporisation (D) routinization Correct Ans: (D) Explanation: Routinization is one of the long-term and indirect influences of mass communication. It refers to the process where behaviors and practices become regularized and predictable over time. Mass media plays a key […]

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Set of standards for determining the structure of a true newspaper:

A set of standards for determining the structure of a true newspaper was formulated for the first time by:  (A) Ben Harris          (B) Otto Groth (C) Thomas Emmel (D) Nathaniel Butler Correct Ans: (B) Explanation: Otto Groth first formulated a set of standards for determining the structure of a true newspaper. He made a

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Challenges in Audience Research in New Media

Read the passage below, and answer the questions that follow based on your understanding of the passage: Undoubtedly, the new media pose some interesting challenges to audience research in relation to both reception and use. First they facilitate the multiplication of personally – owned media (from mobile phones to the television set), thereby encouraging the

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Match the Authors to Their Concepts

Match List – I with List – II     List I (Author) List  II (concepts) (a) Daniel Boorstin (1) Mythical time factor (b) Noam Chomsky (2) Technological determinism (c) Philip Schlesinger (3) Simulation theory (d) Denis Mc Quail (4) Flak Codes: (a) (b) (c) (d) (A) (3) (4) (1) (2) (B) (4) (2) (3) (1)

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Linking Indian Cinema Personalities to Their Films

Match List – I with List – II List I (Personalities) List II (Films) (a) Satyajit Ray (1) Swami (b) Adoor Gopalahrishnan (2) Subhash Chandra Bose (c) Shyam Benegal (3) Agantuk (d) Girish Karnard (4) Anantam Codes: (a) (b) (c) (d) (A) (3) (4) (2) (1) (B) (4) (3) (1) (2) (C) (2) (1) (3)

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