The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s […]
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The ‘Vernacular Press Act’ of 1878 was scrapped after being in force for (A) Twenty years (B) Ten years (C) Five years (D) Three years Correct Ans: (D) Explanation: The Vernacular Press Act of 1878 sought to control the Indian press. Specifically, it targeted newspapers in vernacular languages. These newspapers often criticized British rule. Consequently,
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From the viewpoint of communication, myths are (A) Unnatural (B) Static (C) Dynamic (D) Non-controversial Correct Ans: (C) Explanation: From the viewpoint of communication, myths are dynamic. They constantly evolve as cultures and societies change. Myths are not static or fixed; they adapt to reflect the values, concerns, and beliefs of different times and places.
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Which of the following statement is incorrect? (A) ‘Transition’ can be described as changing one shot from another (B) In news ‘cut’ is the most commonly used method of transition (C) ‘In Camera Edit ‘ means recording your shots in the order in which you want to present (D) A ‘Dissolve’ can be made between
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The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option matrix (D) Concurrent test Correct Ans: (A) Explanation: Concept testing helps determine the most effective creative strategy by evaluating various alternatives. It is a vital step in the media and marketing industries. By involving the target audience
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Mint has an exclusive partnership with (A) The Washington Post (B) The Wall Street Journal (C) The New York Times (D) The Financial Times Correct Ans: (B) Explanation: Mint, a leading business news outlet in India, has an exclusive partnership with The Wall Street Journal (WSJ). This collaboration strengthens Mint’s ability to provide in-depth financial
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Media output is dominated by (A) Documentaries (B) Ethical contents (C) Humour (D) Genre texts Correct Ans: (D) Explanation: Media output is predominantly dominated by genre texts. These genres shape the structure and format of content across various platforms, including television, film, and digital media. Genre texts organize content into recognizable categories, such as drama,
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The new source of television news in the United States is (A) Comedy news (B) Tragedy news (C) Passive news (D) 360° news Correct Ans: (A) Explanation: Comedy news has become a prominent source of television news in the United States. It combines humor with current events, providing audiences with a lighter, often satirical take
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