Assertion (A): Within the space in which reality is played out, the media institutions provide media audiences with information, images, stories and impressions, sometimes according to their own purposes and logic, sometimes guided by other social institutions. Reason (R): Mediation can be a purely neutral process and that it will not have any consistent biases. […]
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Assertion (A): Often the primary aim of mass media is neither to transmit particular information nor to write a public in some expression of culture belief or values, but simply to catch and hold visual or aural attention. Reason (R): The message of ritual communication is usually latent and ambiguous, depending on associations and symbols
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The degree of clarity in a picture is called as: (A) Resolution (B) Registration (C) Shading (D) Sweetening Correct Ans: (A) Explanation: Resolution refers to the degree of clarity and detail in an image. It determines how sharp and well-defined the visual elements appear on a screen or printed medium. A higher resolution means better
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The first Indian journalist who took the lead pleading for free flow of information through a written appeal was: (A) Tushar Kanti Ghosh (B) Balagangadhar Tilak (C) Aurobindo Ghosh (D) Rajaram Mohan Roy Correct Ans: (D) Explanation: Raja Ram Mohan Roy, a pioneering figure in Indian journalism and social reform, was the first Indian journalist
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The process of putting together various aspects of a major news event: (A) Follow-up story (B) Wrap-up (C) Story (D) Highlights Correct Ans: (A) Explanation: A follow-up story is a news report that provides additional information or updates on a major event after the initial coverage. Journalists use follow-ups to offer new developments, expert opinions,
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The process of substantial trimming of the story along with minor facts: (A) Kill (B) Hole (C) Slant (D) Boil Correct Ans: (D) Explanation: The term “boil” in journalism refers to the process of significantly trimming a story while keeping the core message intact. Reporters and editors use this technique to remove unnecessary details, minor
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The style of news writing in which the identification of the source is not immediately revealed: (A) Summary lead (B) Question lead (C) Blind lead (D) Satiried lead Correct Ans: (C) Explanation: A blind lead introduces a news story without immediately revealing the source. Instead, it emphasizes the main point first, keeping readers curious and
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 An effective PR program requires coordination of all efforts towards: (A) Policy making (B) Defined goals (C) Budgeting (D) Planning Correct Ans: (B) Explanation: An effective public relations (PR) program demands a well-structured and coordinated approach to achieve its objectives. Successful PR efforts focus on aligning all communication strategies and actions with clearly defined goals.
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