The style of news writing in which the identification of the source is not immediately revealed:
(A) Summary lead
(B) Question lead
(C) Blind lead
(D) Satiried lead
Correct Ans: (C)
Explanation:
A blind lead introduces a news story without immediately revealing the source. Instead, it emphasizes the main point first, keeping readers curious and engaged.
Journalists use this technique when the identity of the source is less important than the information itself. Sometimes, they also delay revealing the source to create suspense. For example, a report might begin with: “A top official has confirmed major policy changes that will affect millions.” The story later discloses who the official is.
This style is common in investigative journalism, political reporting, and business news. It helps maintain neutrality, protect sources, and make stories more engaging. However, overuse can confuse readers, so journalists must balance intrigue with clarity.
Unlike a summary lead, which presents the most crucial details upfront, a blind lead gradually reveals key information. It also differs from a question lead, which begins with a thought-provoking question to capture attention.
By using blind leads effectively, journalists can create compelling stories that hook readers while ensuring a smooth flow of information.
